How do you go about recruiting 35 frontline Contact Centre associates (both day and night shifts), 1 Operations Manager, Planning Specialist, 5 Team Leaders and a Trainer for an organisation who have no UK brand, no internal HR or recruitment function, not even any premises and not forgetting to mention the Frontline associates needed to have betting and gambling experience and all were required to start within 3 months………. What can we say, it’s been emotional!! 

Sunbets which is a JV between Tabcorp and News Corporation (who own the Sun newspaper) approached Cactus Frontline to provide full campaign support for the setup of their Contact Centre operation.

The Cactus Frontline team made the relevant project plans and commenced on what was a rapid campaign setup and attraction strategy.

The campaign delivered over 1,500 applications and the team conducted over 420 hours of telephone interviews inviting 60 to assessment. Usually you’d expect a fairly high no show or drop out to assessment invites, however, due to the speed in which Cactus Frontline were able to mobilise, arrange the assessments and their hard work in ensuring each candidate was bought into the process and the role a whopping 87% attended.

The assessment itself was planned, prepared and facilitated by Cactus Frontline with meticulous detail which resulted in 85% of those attending being offered and of those offers 95% were accepted - a terrific outcome for all involved!