Digital Marketing Executive
Bicester

About the Role

This is a fantastic opportunity to join a young but rapidly growing company in a fast-changing and exciting industry.   

You will be assisting in the planning, execution and optimisation of all our online marketing efforts. 

Building and generating high quality sales leads.  Along with managing and improving our website and customer app content and functionality.  
Options to consider a Senior Digital Marketing Executive position for the right candidate.

Planning and executing our digital marketing strategy, including:

• PPC, SEO, email marketing, social media and digital PR
• Website management, including writing, improving, and updating content
• Managing an annual content calendar
• Assisting with Target Audience segmentation, buying personas and target audience analysis

• Identify key areas for development, from competitor research, customer feedback and business requirements
• Project manage end-to-end delivery, liaising with third party suppliers and key stakeholders
• Work to improve the digital relationship between customer and brand, making it easy for customer to self-serve where possible – including identifying areas for improvement

• Building an automated B2B lifecycle email messaging funnel, creating high quality leads for our internal sales team
• Monitor and collate marketing campaign performance across different channels, including producing reports and recommending improvements. Includes KPI performance reporting
• Creating and designing marketing literature and materials, including sales packs

• Hands on experience with digital marketing especially PPC, SEO and email marketing
• Experience of writing content for lead generation campaigns, including blogs, website content and social media posts
• Excellent writing and copywriting skills
• A customer-oriented approach
• Excellent communications skills
• An interest in the latest tech and digital solutions