Email Campaign Specialist
Hertfordshire

About the Role

We are sourcing and Email Campaign Specialist - This is a fantastic opportunity to join a rapidly growing company in a fast-changing and exciting industry.   You will be assisting in the planning, execution and optimisation of all our online email marketing campaigns.

    • Produce relevent and attractive email caimpaigns for the business including HTML email templates.
    • Define all design & copy requirements - optermising email creativity.
    • Contributing to the email strategy and build a roadmap.
    • Continuously Improve - Devising and executing tests, recording results, and advising on improvements. Testing includes subject lines, message content, CTAs, consumer cohorts and segments - performance lift
    • Working with the email & digital team to ensure that segmentation is optimal – supporting with some segmentation will be required.
    • Coordinating with the wider digital team to make email recommendations that fit with the wider business digital activity and end-to-end digital journey.
    • Identifying trends and email strategies from other brands to show insights on best practices and new innovative ideas for businesses email marketing tactics.
    • Assisting with Email Target Audience segmentation
Essential skills
  • Hands on experience with HTML, short copywriting, asset coordination, QA, and scheduling.
  • Managing email marketing campaigns for the organisation 
  • Ideally Marketing experience with educational qualification (Marketing personalisation and automation technology).
  • Experience working with B2C data platforms, email clients, Google Analytics, Adobe Creative Suite etc
  • Excellent emial writing and copywriting skills
  • A customer-oriented approach
  • Excellent communications skills
  • An interest in the latest tech and digital solutions

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