Email Campaign Specialist
About the Role
We are sourcing and Email Campaign Specialist - This is a fantastic opportunity to join a rapidly growing company in a fast-changing and exciting industry. You will be assisting in the planning, execution and optimisation of all our online email marketing campaigns.
- Produce relevent and attractive email caimpaigns for the business including HTML email templates.
- Define all design & copy requirements - optermising email creativity.
- Contributing to the email strategy and build a roadmap.
- Continuously Improve - Devising and executing tests, recording results, and advising on improvements. Testing includes subject lines, message content, CTAs, consumer cohorts and segments - performance lift
- Working with the email & digital team to ensure that segmentation is optimal – supporting with some segmentation will be required.
- Coordinating with the wider digital team to make email recommendations that fit with the wider business digital activity and end-to-end digital journey.
- Identifying trends and email strategies from other brands to show insights on best practices and new innovative ideas for businesses email marketing tactics.
- Assisting with Email Target Audience segmentation
- Hands on experience with HTML, short copywriting, asset coordination, QA, and scheduling.
- Managing email marketing campaigns for the organisation
- Ideally Marketing experience with educational qualification (Marketing personalisation and automation technology).
- Experience working with B2C data platforms, email clients, Google Analytics, Adobe Creative Suite etc
- Excellent emial writing and copywriting skills
- A customer-oriented approach
- Excellent communications skills
- An interest in the latest tech and digital solutions