Email Campaign Specialist
Hertfordshire

About the Role

We are sourcing and Email Campaign Specialist - This is a fantastic opportunity to join a rapidly growing company in a fast-changing and exciting industry.   You will be assisting in the planning, execution and optimisation of all our online email marketing campaigns.

• Produce relevent and attractive email caimpaigns for the business including HTML email templates.
• Define all design & copy requirements - optermising email creativity.
• Contributing to the email strategy and build a roadmap.
• Continuously Improve - Devising and executing tests, recording results, and advising on improvements. Testing includes subject lines, message content, CTAs, consumer cohorts and segments - performance lift
• Working with the email & digital team to ensure that segmentation is optimal – supporting with some segmentation will be required.
• Coordinating with the wider digital team to make email recommendations that fit with the wider business digital activity and end-to-end digital journey.
• Identifying trends and email strategies from other brands to show insights on best practices and new innovative ideas for businesses email marketing tactics.
• Assisting with Email Target Audience segmentation

• Hands on experience with HTML, short copywriting, asset coordination, QA, and scheduling.
• Managing email marketing campaigns for the organisation 
• Ideally Marketing experience with educational qualification (Marketing personalisation and automation technology).
• Experience working with B2C data platforms, email clients, Google Analytics, Adobe Creative Suite etc
• Excellent emial writing and copywriting skills
• A customer-oriented approach
• Excellent communications skills
• An interest in the latest tech and digital solutions