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Digital Trading Manager
Hertford
About the Role
Our client is looking for an experienced - Digital Trading Manager you will be accountable for digital sales performance for the business, Working closely with the Digital Marketing, Campaign Management and Business Insight areas.
You will make sure how the business use their website & services is always progressing and is in-keeping with the "company ethos". Create a website that consumers love and want to spend time on creating a fantastic user experience!
As a Digital Trading Manager you will:
- Use data to work with cross-functional stakeholders to guide and influence future focus & commercial opportunities
- Collaborate with multiple functions to drive the website productivity – ensuring performance aligned to brand and trade objectives.
- Build the site calendar of trading events to meet the needs of the market and maximise sales opportunity.
- Driving the business approach to "agile trading" for the business and innovating the organisations sales strategy away from outdated options & alternatives.
- Manage the planning process of sale budgets from top line numbers to period re-forecasts and KPI setting.
- Lead a cross functional virtual team, pulling together key stakeholders to drive effective trading actions.
- Use website analytics for feedback on performance including sales, availability, conversion, average order/transaction value, then work with the digital optimisation team to improve the customer experience of products online and formulating action plans where needed
- Understands the digital customer and analyses the key digital trading metrics
- Creating a team (8-15FTE) culture of creativity, collaboration & continuous improvement. Development & growth within the Online Trading team.
- Recruitment of new team members.
- Understands the competition, and feed back on their trading activity
What we require:
- Pulling the Digital Trading Strategy together. A natural collaborator you’ll sit at the centre of the trade planning for your area of the organisation, pulling an effective plan and working with your peers & functions to meet challenging deadlines and react positively to changes in priorities.
- Data driven. Confident in using multiple analytic tools, and you are experienced in creating and running reports, using them to track success.
- You will have significant B2C ecommerce experience, ideally in a busy online trading environment
- Technical - Google Analytics, Google Tag Manager, Episerver & experience working with a CMS.
- Service and experienced minded. Responsible for the NPS in your category, you find solutions to customer challenges, recognising the importance of the digital journey
- Organised and proactive. With previous digital trading experience, you are skilled at interpreting data and responding to it, finding opportunities to improve sales performance for the business.